The British Medical Association (BMA) is the trade union and professional body representing doctors in the UK. It is formally recognized for collective bargaining at national and local levels, advocating for doctors’ rights, negotiating pay, and improving working conditions. BMA provides various products and services to its members, aimed at supporting their professional growth and workplace needs.
BMA’s diverse applications, built by different vendors and technologies, used Identity Access Management for Single Sign-On (SSO). These applications generated extensive member activity data, such as logins, password resets, account status changes, and application usage. BMA faced challenges in effectively collecting, processing, and analyzing this data to gain actionable insights into member behavior and improve their services.
Data Lake Implementation:
- Built a data lake using Azure Cloud Stack to consolidate data from multiple sources.
- Enabled seamless data ingestion, storage, and processing for batch, streaming, and interactive analytics.
Data Processing & Visualization:
- Implemented Microsoft Power BI for advanced visualizations and dashboards.
- Configured Power BI Robots to automate high-definition screenshots and reporting via email, SharePoint, Azure Blob Storage, and other platforms.
Scalable Architecture:
- Designed the data lake to handle complex data flows while ensuring scalability and flexibility for future analytics requirements.
PearlArc’s data lake and analytics solutions enhanced BMA’s member insights by 50%, improving operational efficiency and enabling a 40% growth in targeted service improvements.
- Enhanced Data Insights
- Improved Efficiency
- User-Centric Solution
- Growth in Engagement
